0
0
Zivame’s Vibrant Pongal Celebrations Spotlight Lingerie Beyond Stereotypes with Megha Akash
Continuing its mission to challenge conventions, Zivame builds confidence-led conversations around intimate wear for Indian women.
Chennai, January 13, 2026: Infusing the festive spirit of Pongal with contemporary fashion and experiential retail, Zivame, India’s No.1 lingerie and intimate wear brand, hosted a vibrant in-store celebration at its outlet in Phoenix Marketcity Mall, Chennai. The festivities were inaugurated by actor Ms. Megha Akash, who brought star power to the evening while also offering shoppers an exclusive preview of Zivame’s Grand Lingerie Festival, set to go live on 30th January. Set against a colourful, Pongal –themed décor, the celebration featured an immersive retail experience showcasing Zivame’s diverse portfolio spanning lingerie, shapewear, sleepwear, loungewear, and athleisure, while engaging shoppers, influencers, and media alike.
Speaking at the event, Ms. Megha Akash said, “For me, confidence truly begins with comfort, and lingerie plays a much bigger role in that than we often acknowledge. What I love about Zivame is how thoughtfully it designs intimate wear for real women and real lives, whether it’s everyday essentials or styles you can seamlessly build into your overall look. With the upcoming Grand Lingerie Festival, Zivame is making it even easier for women to discover lingerie that supports them, fits beautifully, and lets them feel confident every single day.”
Mr. Daman Bali, Head – Brand Marketing, Zivame, said, “Zivame has always been built for Indian women— their routines, and the moments that matter to them. In a city like Chennai, festivals such as Pongal are about coming together, and it’s important for us to celebrate alongside women in these moments. Through these in-store experiences and our upcoming Grand Lingerie Festival, we continue our effort to make solution-led intimate wear more accessible while creating spaces women can truly trust.
The event brought Zivame’s product philosophy to life—showcasing how thoughtful design and fit-led innovation come together to support Indian women across everyday moments. Guided walkthroughs and expert-led interactions further reinforced the brand’s commitment to confidence-building, judgement-free retail.
The Pongal celebration witnessed enthusiastic participation from shoppers, influencers, and media, reinforcing Zivame’s commitment to creating inclusive, engaging, and culturally relevant brand experiences while strengthening its footprint in key urban markets.
With the Zivame Grand Lingerie Festival around the corner, Zivame continues to push the conversation forward—challenging stereotypes around intimate wear and championing comfort, confidence, and choice for women. Through solution-led design and voices that resonate, the brand reinforces its mission to make intimate wear a space women can approach with ease and trust.
About Zivame: Founded in 2011, Zivame has built a category-first model that seamlessly blends deep consumer insights with innovation, technology, and trend-driven design—all while keeping women’s comfort at its core. Come 2025, with a portfolio of over 30,000 styles across lingerie, sleepwear, shapewear, and activewear and more—in 100+ sizes—and a strong retail footprint of 170+ exclusive brand outlets across India, the brand is not just a retailer, but a trusted destination for women across age groups and geographies.
Since its inception, Zivame has consistently been at the forefront of innovation—from launching India’s first online FitCode to running breakthrough campaigns like Museum of Boobs. By combining tech-enabled solutions with deep consumer insight, Zivame has redefined intimatewear retail in India and built one of the most influential fashion-retail ecosystems in the country.
