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Big Leap towards Affordable Housing for All: Habitat for Humanity and
Partners host M-Sand Innovation Challenge Award Ceremony
CHENNAI (October 4, 2024) —— Habitat for Humanity’s Terwilliger Center for Innovation joined
hands with Startup TN and Kerala Startup Mission for the launch of the M-Sand Innovation
Challenge 2024. Officially announced at a sector event, the initiative aims to transform the
landscape of affordable housing in India through the support and scaling of solutions that can
increase supply and improve distribution channels of manufactured sand, or M-sand, as a
sustainable and accessible alternative to river sand.
The initiative seeks to address challenges stemming from India’s construction boom, which in
turn generated a skyrocketing demand for sand, one of the sector’s cornerstones. For instance,
India is the world’s second-largest producer of cement, requiring huge amounts of sand. This
has fueled an illegal industry of river sand mining which, for years, have caused major
environmental damage to the county’s rivers.
M-Sand is an eco-friendly alternative to conventional sand that is made from crushed granite. It
has emerged as an alternative a construction material, with hopes to address the challenges of
river sand mining, but also to help bridge the housing gap of almost 19 million units in urban
areas. “Our goal is to collaborate with private sector actors to mainstream sustainable
construction practices, with sights on bringing these practices to low-income markets, so that
families can build homes that are more sustainable and resilient,” said Anoop Nambiar, India
Country Director from Habitat’s Terwilliger Center.
Through its Terwilliger Center for Innovation in Shelter, Habitat for Humanity has partnered with
industries and ecosystem stakeholders to reduce housing costs and improve access to
essential building materials. The M-Sand Innovation Challenge 2024 will explore and test
cutting-edge technologies across the entire M-Sand value chain—from mining and
manufacturing to distribution and application. By integrating innovative practices, it will enhance
the availability and affordability of this vital construction resource.
At the event, three businesses were awarded for their potential to enhance affordable housing
solutions in India, following a selection process by a jury of construction, sustainability, and
innovation experts:
M/s.Satiq Concrete Manufacturer Pvt Ltd. for ‘WINNER’ – INR 4 Lakhs (Four Lakhs)
M/s. Vision – (Application – VAnalytics) for ‘1st Runner Up’ – INR 2 Lakhs (Two
Lakhs)
M/s. Go Green Elements for ‘2nd Runner Up’ – INR – 1 Lakh (One Lakh)
Each winning team will have the opportunity to present their solutions and discuss their next
steps in a brief pitch session. “We are certain that these partnerships play an important role in
expanding access of emerging innovations across all income groups. Moreso, the M-Sand
Innovation Challenge bring attention to an important area where significant advancements have
already been made, but there are still opportunities to be tapped,” added Sivarajah
Ramanathan, Mission Director & CEO of Startup TN.
