Sakthi Masala Homepreneur Awards – Suyasakthi virudhugal 2024 an initiative by Brand Avatar
Season 7 with tremendous response of over 2500 applications
Jury Interview for shortlisted candidates from across Tamil Nadu
Homepreneur Awards 2024 – ‘Suyasakthi Virudhugal’ 2024, a platform providing recognition for women
engaged in home-based ventures in the country. It is an initiative by Brand Avatar, an integrated
marketing communications and brand & event management solutions company. After 6 hugely successful
seasons, Sakthi Masala Homepreneur Awards 7th Season received a tremendous response of more
than 2500+ valid Applications from home based business women from across Tamil Nadu. Out of which
800 applications from 60+ regions & cities including Chennai, Coimbatore, Madurai, Pondicherry,
Sivakasi, Theni etc. were shortlisted based on their inspirational stories, challenges they faced and
solved, business model, products etc.
About Sakthi Masala Homepreneur Awards – Suyasakthi virudhugal: First of Its kind, honest and
transparent, this is a unique Platform for recognizing women who have chosen to pursue their passion
through entrepreneurship from home.
A social initiative by Brand Avatar, Sakthi Masala Homepreneur Awards – Suyasakthi virudhugal has been
successfully running for 6 years with more than 10000+ applications received from women across Tamil
Nadu so far. More than 400+ women have been awarded as winners creating a positive impact
transforming them from just homepreneurs to business entrepreneurs through mentorship, grants etc.
Talking about the award, Mr. Hemachandran, Founder & CEO, Brand Avatar, said, “Sakthi Masala
Homepreneur Awards has become the benchmark for home based business women to win, and it has
been the only platform that has brought to light the unsung heroes of the entrepreneurship ecosystem
who are doing great things from their homes. The response to season 7 was overwhelming and
Homepreneurs are visibly excited and looking forwards. So are we.”
Shortlisted Candidates Jury interview process is happening on 20
th and 21
st July at Hotel Savera
(9.30 am to 5.30 pm both days)
Student Edition: HOMEPRENEUR – STUDENT EDITION is an initiative of Sakthi Masala Homepreneur
Awards to recognize and motivate college-going students who are into the field of entrepreneurship. It
seeks to enable and provide a platform for them to share their entrepreneurial ideas, and how they intend
to start, execute and scale up. The most feasible and realistic ideas with clarity will be recognized and
awarded. Any college-going woman student/ group is eligible to apply.
Process: Homepreneurs from across TN & outside India register across 13 categories where they share
their details on how they started, grew & sustained their businesses. Post registration, close to 800
homepreneurs have been shortlisted for the jury interview round where the jury members will interact
directly with the selected homepreneurs & assess their progress. 1 winner is selected from each category.
The winners are announced & recognised at the main event scheduled on August 11th at Lady
Auditorium in Chennai where eminent personalities from industries & the media attend the event
to witness the extraordinary stories of the Homepreneurs.
For more details: www.homepreneurawards.com
Homepreneur Award is unique in the sense that it honors home-based business women, instead of
corporate talents. It has become a benchmark event among the women community pursuing business
from home seeking to participate & win the recognition. Any woman earning through homepreneurship,
was eligible to apply for the award under the following categories:
Arts & Culture, Beauty & Wellness, Digital Homepreneur, Education & Literature, Food &
Beverages, Healthcare, Environment, Agriculture, Social Welfare & NGO, Home Retail &
Professional, Sports & Fitness, Media & Entertainment, NRI
Jury Interview: On 20th July and 21st July, our proud jury members will meet all of them
category-wise at Hotel Savera from 10.30 am to 5.30 pm (both days).
The title sponsor for this edition is Sakthi Masala; powered by SSVM Institutions; associate sponsors
Lakshmi Ceramics, Vidiem, Mayavaram Chits & Shero Mindset. Trusted Home Partner as DAC
Developers. This is an initiative by Brand Avatar.
Annexure: Jury members
Aruna Subramaniam
Management Consultant & Trustee – Bhoomika Trust
Akhila Rajeshwar
Executive Director, TiE Chennai
Brindha Sivakumar
Managing Director, Tanvi’s Jewellery, playback singer and voice actor
Krithika Radhakrishnan
CEO Arkay Productions, Arkay cravings & Richyumm Bakes
Lakshmi Ravichander
Co-Founder – Event Art; Managing Partner – Albuquerque Records
Latha Rajan
Co-Founder, Ma Foi Group
Dr. Manimekalai Mohan
Founder, SSVM Institutions, Coimbatore
Meena Chabbria
Founder – Shero Mindset
Nina Reddy
Managing Director, Savera Hotel
Prasanna Vasanadu
Founder & CEO, VR Derma Pvt. Ltd.
Poornima Ramaswamy
National Award-winning Designer, Stylist & Entrepreneur
Raji Raju
Entrepreneur & Angel Investor
Dr. Preethaa Ganesh
Vice President, Vels Group of Institutions
Radha Sanjeev
Chief Operations Officer, Glosel Group
Ravoofa H.K
Media Mason
Dr Saranya T. Jaikumar
Educational Psychologist
Dr. Saundarya Rajesh
Founder – President,
Avtar Group
Shylaja Chetlur
Actor & Entrepreneur – Shylaar Productions
Swarnamugi Raghupathy
Chairman & Managing Director – ENEXIO Power Cooling Solutions Pvt. Ltd.
Sushila Ravindranath
Senior Journalist
Veena Kumaravel
Co-Founder, Naturals Salon
Dr Farhana Suhail
Influencer & founder – New to Chennai
Sweta Ravi
Co-founder – RNR Biriyani
Amudhavalli Ranganathan
Director – New Initiatives & E Commerce, CavinKare
Aruna Guhan
Partner & Creative Director, AVM Productions
V.P. Rajini Reddy
Director, Swarnabhoomi Academic Institutions (SAI)
Dr Srinisha Maran
Chairperson – Bharath University & Sree Balaji Medical College
Jayasree Vummidi
Managing Director The Lotus Group, Correspondent GRT School
Dr Vimalarani Britto
Entrepreneur, Educationalist, Social Reformer
Rinku Mecheri
Founder – Chennai Volunteers; Director – Giving Matters Foundation
Rathna Sivaraman
Entrepreneur & Media Personality
Shiny Surendran
Accredited Sports Dietician IOC & SDA
Dr Madhu Saran
Founder – River NGO