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Jubilant MotorWorks unveiled the all-new BE 6 Formula E at its flagship Mahindra Velachery showroom
India’s motorsport moment is finally here, and Mahindra is putting India right on the pole position with the launch of the BE 6 Formula E Edition created for a country that’s now watching racing not just as a sport, but as a lifestyle. Across India, Formula racing and global motorsport viewership is exploding — from weekend screening at cafés, to college clubs recreating race nights, to families tuning in for high-speed entertainment.
Racing has become the new-generation culture shift. And for India, no brand is more authentically part of this world than Mahindra. Mahindra has been India’s earliest motorsport pioneer – from dominating rally racing decades ago to becoming the only Indian team to win on the global Formula E grid. That legacy deserves a road car worthy of it.
And there is only one SUV with the swagger, attitude, and cult following to carry the flame. The BE 6. Loud. Iconic. Defiant. And now… electrified by Formula E. The BE 6 Formula E Edition brings the adrenaline of the ABB FIA Formula E World Championship to India’s streets – precision driving, aggressive aerodynamics, unmistakable motorsport styling. This is India’s racing heritage bottled into an electric icon. Inspired by the Circuit. Built for the City.
In an exclusive showcase for Chennai, Jubilant MotorWorks unveiled the all-new BE 6 Formula E at its flagship Mahindra Velachery showroom, bringing the future of performance and innovation closer to the city’s auto enthusiasts. With a strong and growing Mahindra presence across Chennai, Jubilant MotorWorks is committed to serving customers through its showrooms in Velachery (Flagship), Nandanam and Navalur, supported by well-equipped service workshops in Velachery, Keelkattalai and Kelambakkam. As a trusted auto retail partner, Jubilant MotorWorks remains focused on delivering a seamless car-buying and ownership experience built on transparency, excellence and the enduring trust of its patrons.
For more details about Jubilant Mahindra Chennai: +91 9090878784
