iQOO Registers 82% YOY Growth in Tamil Nadu
Becomes the Fastest-Growing Android Smartphone Brand in the above INR 10K Segment in the state
Chennai, July 2023: iQOO, the high-performance smartphone brand, has become the fastest growing smartphone brand in the above INR 10K segment in Tamil Nadu. Tamil Nadu is among the top 5 states contributing to iQOO revenues in India. The state registered 82% YOY growth for the 12-month period ended June 2023. iQOO’s top spot in a highly competitive segment underscores the brand’s consistent commitment to innovation and to delivering industry-leading, power-packed devices across price points. It also underlines the increasing popularity of, and trust in, iQOO’s innovative technology and customer-centric approach. This translates into highly anticipated products by both existing and newer customers across different segments.
The brand recently unveiled the iQOO Neo 7 Pro – a smartphone that has broken records from the 1st day of sale, with its Fearless Flame edition going out of stock within just a few hours of its release. South India is a key market for iQOO and that reflects in the brand’s marketing campaigns as well as the overwhelming response from the region. iQOO recently launched its latest digital campaign titled “Sleepless Star” featuring the charismatic superstar, Dulquer Salmaan for the Neo 7 Pro smartphone. The campaign showcases a unique storyline where Dulquer Salmaan is looking for peace and calm but finds himself irresistibly drawn to the iQOO Neo 7 Pro smartphone placed next to him. Earlier, with the launch of iQOO 11, a campaign was launched with Vijay Deverakonda and Janhvi Kapoor. The campaign was created after a contest by iQOO where the brand asked users to share their pronunciation of the brand name.
iQOO Z series has also witnessed an astounding 2X growth in Tamil Nadu. The Z series has been widely recognized for its sleek design, powerful performance, and feature-rich capabilities, making it a preferred choice among smartphone enthusiasts in the region. iQOO will further strengthen its Z series portfolio with the much-awaited iQOO Z7 Pro soon.
Sharing the growth journey of the brand, Nipun Marya, CEO, iQOO India, said, “At iQOO, our quest is to always deliver innovative products with the best of performance. We are very proud that within just four years of our operations in India, we have already become one of the fastest-growing brands in Tamil Nadu. This remarkable growth in our contribution to the market is a testament to the trust and confidence that consumers have bestowed upon iQOO. We are thrilled at the overwhelming response we have received for the newly launched iQOO Neo 7 Pro. The market response to our latest offering corroborates our working in the right direction and helps us stay committed to continuously delivering products that exceed our customers’ expectations, subsequently helping us drive growth in the future.”
#PowerToWin with iQOO Neo 7 Pro Smartphone
The iQOO Neo 7 Pro is a true powerhouse that competes with top-tier flagship devices. This device is equipped with Dual Chip Power – runs on the cutting-edge Qualcomm Snapdragon 8+ Gen 1 mobile platform along with Independent Gaming Chip (IG Chip) for flagship-level performance and gaming experience, delivering enhanced graphics and smooth gameplay. This sheer amalgamation of performance and power wrapped in Leather design or AG Glass is definitely bound to turn heads. Additionally, the smartphone features 120W FlashCharge, Flagship 50MP GN5 Ultra-Sensing Camera, Full-Coverage Smart 3D Cooling System, 10 bit – 120Hz AMOLED Display and 120FPS gaming with Game Frame Interpolation. iQOO Neo 7 Pro is truly a performance beast combining raw power with seamless multitasking capabilities, immersive visuals, and overall enhanced performance.
The iQOO Neo 7 Pro is available at an MOP of INR 34,999 (Effective Price INR 32,999) for 8GB+128GB and INR 37,999 for a 12GB+ 256GB (Effective Price INR 35,999) and is available on Amazon.in and the iQOO e-store. The smartphone is available in two elegant color options: Fearless Flame and Dark Storm. In addition, the company is providing three years of monthly security and two years of Android updates for the smartphone. The phone has Funtouch OS 13 based on Android 13 out of the box.
Earlier this year, iQOO launched a power packed offering from its number series, the iQOO 11, powered by the latest Snapdragon® 8 Gen 2 Mobile Processor, which boasts the efficiency of TSMC’s 4nm processor. The smartphone’s impressive performance is further highlighted by its astonishing AnTuTu benchmark score of 1323820*. Equipped with the latest LPDDR5X RAM and UFS 4.0, the iQOO 11 delivers an enhanced user experience with faster app start speed, cache speed, and transfer speed of large files. The iQOO 11 is a true powerhouse, designed to meet the needs of tech enthusiasts and gamers alike.
Continuing iQOO’s commitment to ‘Make in India’, all smartphones mentioned above will be manufactured at vivo’s Greater Noida facility. Also, to offer hassle free after-sales service experience to its valued customers, iQOO customers can now visit any of the 650+ company owned service centers located across the country. Additionally, as per the 91 Mobile’s Great Indian Smartphone Survey 2022; iQOO remained on top position for two consecutive years 2021 – 2022 in customer satisfaction surpassing OnePlus and Apple.