Saundh India launches its first store in Chennai at Express Avenue Mall with a new vibrant Spring Summer 2023 Collection
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Saundh India launches its first store in Chennai at Express Avenue Mall with a new vibrant Spring Summer 2023 Collection
Chennai, 23rd June 2023: Everyday-luxury label Saundh, inaugurates yet another brick-and-mortar store located in Express Avenue Mall, Chennai, making it as its first store in the city and marking it as the 26th exclusive retail outlet pan India. Occasion of the event was inaugurated by the known and reputed socialite, Dr. Pushpa Agarwal.
A luxury everyday-wear label, inspired by the print stories that shape our artistic heritage.
Saundh’s aim is to breathe in the beauty of ancient traditions yet constantly evolve and capture the sensibilities of a global audience. Their collections go beyond seasons and bring out the beauty of modern heritage. They are rooted, evocative and are a feeling of luxury that enthrals the senses. The unique and versatile silhouettes fit every occasion and event.
While speaking about the new store launch, Sarabjeet Saluja, Founder & CEO, Saundh said “Chennai has always been a pool of rich traditions. It’s one of the first few places to organize retail and it is known for it’s most ancient practices of weaving and textiles, the city has a rooted yet global appeal and that philosophy connects with Saundh. Our latest spring summer 2023 collection which featuring larger-than-life prints and breezy silhouettes will mainly be spotlighted at Saundh Chennai.”
Seeking inspiration from the roots and translating it to a global scenario is what we take from the city. Chennai has been a long-term plan, and we are more than excited to have our first store launch here!
Chennai’s Express Avenue is one of the oldest, most well-known, and most premium mall which houses the maximum number of luxury brands, a market where we aim to excel. Saundh’s newest store in this loved space of Express Avenue (EA) spreads across 820 square ft. and is a one-stop destination for designer womenswear. The store offers a range of kurta sets, tunics, dresses, sarees, lehengas and much more. The contemporary store has a modern-retro approach, keeping in mind the heritage of the city and global brand philosophies.
Contemporary, fierce and larger than life, Saundh’s newest Spring Summer 2023 collection, There She Goes, is an ode to an amalgamation of art and nature, a collection is a reformation of prints and play of patterns.
Inspired from the colours that surround us, this season’s print canvas is truly wild and free. Dipped in quintessential summer shades, the collection is a compilation of bold, vivacious colours adapted into a range of light silhouettes of skirts, tops, dresses, jumpsuits and easy tunic sets and floral sarees.
The forthcoming collection will witness an edit that is suited best for pre-festivities and social celebrations.
With an endeavour to blend indigenous crafts of India with contemporary designs, Saundh, an earthy label, is making dressing up fun yet versatile for the urban woman. Today’s brand has 57 point of sales, including 26 exclusive retail stores across 19 cities and its own e-commerce website.
