Juicy Chemistry, India’s first complete range of Certified Organic personal care, sets up flagship in Chennai
Adding a second store in the state of Tamil Nadu, the brand aims to honor its roots by setting up their flagship retail presence in Chennai
Chennai, 1st April 2022: Juicy Chemistry, India’s first-ever homegrown brand with a complete range of Certified Organic products by Ecocert (France) in accordance with COSMOS V3 Standard, is now all set to further strengthen its on-ground presence. After a successful stint with its flagship store in Coimbatore, the brand is all set to open their second store in the heart of Chennai, in Phoenix Marketcity 2nd April onwards.
The brand, which owes its early success to the support of local communities across Coimbatore, Chennai and neighboring cities, is looking forward to bringing the experience of personalized skincare to Chennai and its people. The customer-first brand understands the significance of a people-centric retail experience where customers get to touch and feel the product, receive personalized recommendations and understand the brand story.
At this 425 sq ft. store, visitors will be able to experience their entire range of certified organic and natural products that the brand has to offer. Right from skincare, to hair care, and body care and aromatherapy to junior care, each of the SKU’s will be on display for patrons to pick and choose from.
Speaking about the store launch, Megha Asher, Co-founder & COO said, “This store is the culmination of years of our efforts, and honestly, it’s been a long time coming. Moreover, Chennai felt like an organic choice, given our roots. Anytime we’ve been in the city, the response has been kind and overwhelming. With the world around us fully opening up for the first time in nearly two years, we felt it was the right opportunity to invite people to witness the Juicy Chemistry experience. We can’t wait to welcome everyone at our flagship outlet.”
Being a brand based in the region, South India has been an important market for the brand. Having worked with the community and understood the consumers closely, the brand feels that the southern states are more open to experimenting and trying innovative products. Coupled with a higher level of urbanization, the brand’s offerings fit right into the market’s core.
The store is at the heart of the city in Phoenix Marketcity and will remain open between 10:30 AM and 9:00 PM.