Superstar Silambarasan TR Becomes the Face of AbhiBus to kickstart campaigns in Tamil Nadu
Chennai, 20th September, 2023 – AbhiBus, India’s leading online bus ticketing platform, is excited to announce its collaboration with the charismatic and acclaimed South Indian Superstar, Silambarasan TR fondly referred to as Simbu and STR, as the brand ambassador, with a special emphasis on kickstarting campaigns in Tamil Nadu. This thrilling partnership unites two significant players in their respective domains, aiming to elevate the bus travel experience for customers throughout the state.
Known for his remarkable acting prowess and mass appeal, Simbu adds a touch of star power to the brand’s efforts in serving the travel needs of its customers. His deep connection with the audience aligns perfectly with AbhiBus’ commitment to connecting with the urban as well as rural markets and delivering exceptional travel experiences, convenience and utmost customer satisfaction which truly reflects in the brand’s play store and app store ratings of 4.6 star making it India’s highest rated bus booking app.
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Rohit Sharma, COO of AbhiBus, expressed his enthusiasm for the collaboration, stating, “Simbu is a beloved figure in the South Indian entertainment industry, and his popularity resonates deeply with the people of Tamil Nadu. We are thrilled to have him as the face of AbhiBus for our Tamil Nadu operations. This partnership is a testament to our dedication to providing seamless and memorable travel experiences for our customers.”
Commenting on the partnership, Simbu shared his excitement, saying, “I am delighted to be associated with AbhiBus, a brand that shares my passion for providing top-notch experiences to people. With its user-centric approach and innovative technology, AbhiBus is transforming the way people travel. I am proud to represent a brand that brings convenience, reliability, and affordability to travelers.”
AbhiBus has always been at the forefront of providing reliable and efficient bus travel services.
By bringing Simbu on board, AbhiBus aims to further reinforce its commitment to customer satisfaction and expand its user base in the Tamil Nadu market.
Founded in 2008, AbhiBus has succeeded in becoming one of the leading ticketing platforms in India for various bus services. The company which is a part of Ixigo Group is the second largest player in terms of market share in the bus ticket booking segment.