Ramraj Cotton Announces ‘Kantara’ Star Rishabh Shetty as Brand Ambassador
· The move is aimed at fortifying the brand’s presence in Indian traditional and ethnic wear segment
Chennai, January 26, 2024: As one of the most successful film creators of a decade, Rishabh Shetty joins partnership with 100% swadeshi brand Ramraj Cotton, India’s No.1 traditional & ethnic wear clothing’s for men, women and kids. ‘Kantara’ movie actor, Rishabh Shetty will be the new face and brand ambassador of Ramraj Dhotis, Shirts, and Kurtas. With this partnership, Ramraj Cotton hopes to expand the touch of swadeshi traditional wear across the country by paying homage to both the brand’s and Rishabh’s swadeshi roots. Renowned for his versatility and widespread appeal, Rishabh Shetty is set to bring his unique charm and relatability to the Ramraj Cotton brand. As the face of Ramraj, Shetty will play a pivotal role in enhancing the brand’s visibility and resonance in urban as well as rural parts of India. This strategic move also aligns with Ramraj Cotton’s commitment to fortify its presence in the Indian market.
Commenting on the occasion, Mr. Arun Eashwar, Managing Director, Ramraj Cotton said, “We are thrilled to welcome Rishabh Shetty to the Ramraj family as our brand ambassador. His widespread popularity and ability to connect with diverse audiences make him an ideal partner as we stay committed to strengthen our leadership in India. We look forward to extending the partnership to bring our brand story and high quality, sustainable traditional and ethnic wear to more and more people.”
Actor Mr. Rishabh Shetty shared his enthusiasm, stating, “I am honoured to join hands with Ramraj Cotton, an iconic brand synonymous with tradition and quality. I am excited for this opportunity to represent the ethos of the brand and showcase their wide collection in markets across India.”Ramraj Cotton is gearing up for a ground-breaking high-octane 360-degree marketing campaign, which will prominently feature Rishabh Shetty. The campaign is poised to showcase the brand’s commitment to quality, tradition, and style while leveraging Shetty’s influence to captivate the audience across nook-and-corner of the country.
About Ramraj Cotton: Ramraj Cotton was set up in 1983 is a star production house of Dhotis, Shirts, Inner Wears, Knit Wears, Fabrics, Kids & Women’s collection. Ramraj Cotton is giving the value addition to the life style of every Indian. The company is located in Tirupur, the hub of Indian knit garment industry near to the textile city of Coimbatore in Tamil Nadu, the southern state of India. The company is constituted by the enterprising technocrat Shri.K.R.Nagarajan. He has provided the vision continually and is the reason behind the growth of RAMRAJ Cotton.The company has the dedicated, dynamic and experienced management and staff who keep the company in elevation always. The company started with the wide exposure of dhotis, marketing them as the Indian cultural style and to reach from town to villages.