Mother’s Recipe and Fortune Sunlight Oil Join Hands to Spread Festive Cheer
Chennai, November 22, 2023: Mother’s Recipe, a renowned brand known for its delectable and traditional flavors, is excited to announce its collaboration with Fortune Sunlight Oil, a trusted brand from the Adani Wilmar Group, for a grand festive promotion. With a focus on the vibrant states of Karnataka, Telangana, Andhra Pradesh, and the culturally rich regions of Kerala and Tamil Nadu, this collaboration aims to bring joy and culinary delight to countless households during the upcoming festive season.
Under this exciting collaboration, customers can avail of a special offer on the purchase of Fortune Sun Lite 5 Liters, wherein they will receive a complimentary 200g pack of Mother’s Recipe Ginger Garlic Paste. This promotional offer aims to enhance the festive spirit and elevate the culinary experience for families across these states.
In conjunction with this campaign, Adani Wilmar has launched an extensive TV campaign on leading channels such as Zee Kannada, along with placed Point of Sale Materials (POSM) including posters for high retail visibility. This multi-faceted promotional approach ensures that the message of this exclusive collaboration reaches every household, creating a buzz and anticipation for the upcoming festivities.
Ms. Sanjana Desai, Executive Director of Mother’s Recipe, expressed her enthusiasm about this collaboration, stating, “Diwali is one of the momentous festivals that holds a special place in the hearts of Indians. And to make this Diwali even more special for our consumers, we have collaborated with Fortune Sunlight Oil. Mother’s recipe Ginger Garlic Paste with the rich aroma & free from Class II Preservatives, we are confident that this promotion will add an extra layer of joy and flavor to the festive celebrations of our customers.”
With this festive offer, Mother’s Recipe aims to bring families together to celebrate the joyous occasions with festive dishes without any Class II preservatives and any added colours.