This Children’s Day, Nickelodeon encourages kids to speak their heart out with its new campaign #NoStressExpress
Chennai: Kids are gearing up for offline learning after a hiatus of more than a year. Through this period of staying away from school and friends’ kids have seldom found a platform to express themselves. Keeping this in mind, this Children’s Day, Nickelodeon – India’s leading kids entertainment franchise – is all set to inspire kids to express themselves, unfiltered, through a fun and empowering campaign #NoStressExpress.
Speaking about the campaign Sonali Bhattacharya, Head – Marketing, Kids Cluster, Viacom18 said “At Nickelodeon, each of our initiatives has kids and their interests at its core. The last year and a half have had kids face social isolation as they were staying away from physical school and their friends. We believe that kids have a lot to say, and their views are very unique. Giving them a platform to express their views freely is what we aim to do with our Children’s Day campaign that will have kids express all that they feel without any filter.”